(Reuters) – A California toy firm has sued Louis Vuitton to cease the French luxurious items maker from interfering with its gross sales of a slime-filled, poop-shaped toy purse for kids, Pooey Puitton.
In a criticism filed on Friday in Los Angeles federal court docket, MGA Leisure Inc mentioned no cheap client would mistake Pooey Puitton, which retails for $59.99, for costlier Louis Vuitton purses.
MGA referred to as Pooey Puitton protected parody “designed to mock, criticize, and make enjoyable of that wealth and celeb” related to Louis Vuitton merchandise and rejected what it referred to as Louis Vuitton’s declare of trademark infringement to an MGA buyer.
“The usage of the Pooey identify and Pooey product in affiliation with a product line of ‘magical unicorn poop’ is meant to criticize or remark upon the wealthy and well-known, the Louis Vuitton identify, the LV marks, and on their conspicuous consumption,” the criticism mentioned.
Jim Fingeroth, a spokesman for Louis Vuitton, on Monday mentioned the unit of LVMH Moet Hennessy Louis Vuitton SE had no touch upon the criticism.
Many luxurious items makers file lawsuits or threaten litigation to cease firms from piggybacking off their names and buyer goodwill.
MGA is looking for a court docket declaration that Pooey Puitton doesn’t infringe Louis Vuitton’s mental property rights, and is protected parody and truthful use.
The Van Nuys, California-based firm mentioned Pooey Puitton, whose contents embrace “slime powder” for making a “rainbow of poop” when water is added, is a part of its Poopsie Slime Shock line launched in 2018 and amongst its extra profitable new toys.
Different merchandise offered by MGA embrace L.O.L. Shock and Bratz dolls.
The case is MGA Leisure Inc v Louis Vuitton Malletier SA, U.S. District Court docket, Central District of California, No. 18-10758.
Reporting by Jonathan Stempel in New York; Enhancing by Dan Grebler